PROJECT 01

IQ Agent

Comprehensive analytics platform for tracking campaign performance

NOV 05, 2024 | # CASE STUDY REPORT

Agentic IQ Setup

AGENTIC IQ

Designing an agent-driven setup experience that helps admins create and adopt brand intelligence quickly, with clear ownership and trust.

ROLE

SENIOR PRODUCT DESIGNER (GROWTH)

TIMELINE

MULTI-PHASE (PHASE 2 FOCUS)

THE PROBLEM

Setting up Brand Voice, Audiences, and Knowledge required manual input, domain expertise, and trial-and-error. As AI agents began generating IQs automatically, admins lacked clarity on what was created, who created it, and how to act on it without slowing down adoption.

THE SOLUTION

An opinionated, agent-driven setup flow where agents generate initial IQs and admins make lightweight, non-blocking decisions. The experience emphasizes clear attribution, optional review, and lifecycle-safe defaults so users can move forward with confidence.

THE IMPACT

Reduced setup friction, improved time to first usable IQ, and established the foundation for a scalable IQ Agent lifecycle that supports future refinement and evolution.

PROJECT 02

Sample Canvas Project

Comprehensive design system and component library

Sample Canvas Project

NOV 05, 2024 | # CASE STUDY REPORT

Sample Canvas Project

DESIGN SYSTEM COMPONENTS

A complete design system that ensures brand consistency across all digital products.

ROLE

PRODUCT DESIGNER

TIMELINE

4-6 WEEKS

THE PROBLEM

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THE SOLUTION

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THE IMPACT

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PROJECT 03

Test Mode for AI Credits

Intelligent chatbot with natural language processing

Test Mode for AI Credits

NOV 05, 2024 | # CASE STUDY REPORT

Test Mode for AI Credits

AI CREDITS

Content to be updated.

ROLE

PRODUCT DESIGNER

TIMELINE

4-6 WEEKS

THE PROBLEM

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THE SOLUTION

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THE IMPACT

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+15

experiments shipped

17 Experiments

Experiment 01

Experiment 02

Experiment 03

Experiment 04

Experiment 05